- REVITALIZING DAMAGED HAIR: Our protein and nutrient-rich formula includes soothing ingredients such as L-Arginine , Vitamin E , Biotin, which make for a potent but gentle conditioning treatment that brings damaged and dry hair back to life.
- INNOVATIVE HAIR CARE: Our products feature ingredients that hydrate, nourish, protect and replenish hair. We're constantly looking for innovative world class ingredients that help define each product.
- HYDROLYZED ELASTIN: Is known for being a great moisturizing and conditioning ingredient. It's a humectant and has marketing appeal because of its natural origin.
- DEEP HYDRATION & PROTECTION: Our ultra nourishing conditioner assists dry and irritated scalp by deeply penetrating the hair shaft with moisture, all the while protecting hair from further environmental damage.
- CHOICE PROFESSIONALS: We're always looking for greener, more environmentally conscious ingredients. Our goal is to not only create new technology in the Professional Hair Industry, but to create products that offer amazing styling and color options while maintaining our commitment to the environment.