hit the high notes with big hit, a volumizing shampoo that instantly boosts volume that lasts all day* with weightless moisture that'll send limp, lifeless hair home.*

*based on a professional evaluation of 32 subjects.

who it's for
fine-medium hair types (1-3a)

why it's special
this volume deserves an encore. big hit shampoo is packed with volume-enhancing ingredients to turn up the volume without drying or weighing hair down-in fact, big hit helps to add retain moisture into strands for volume without the compromise. the main act? an instant boost of volume that lasts all day.

volume that packs a performance: clinically proven for 2.3x more volume**
iconic volume, the amika way: infused with caffeine to energize flat strands send limp hair home.
soft, touchable strands are IT: boosts volume without compromising on (weightless!) hydration thanks to moisturizing glycerin.
**clinically tested when using big hit shampoo conditioner together as a system.

ALL of our shampoo's conditioners are now clinically proven to be safe for color treated hair * **

*clinically proven
**clinically tested when used as a system (our shampoos were tested as a system with its corresponding conditioner.)